{"id":31343,"date":"2023-10-23T04:00:20","date_gmt":"2023-10-23T04:00:20","guid":{"rendered":"https:\/\/ecom.services\/?p=31343"},"modified":"2024-01-11T05:17:33","modified_gmt":"2024-01-11T05:17:33","slug":"generate-traffic-and-drive-sales-with-the-complete-guide-to-google-shopping","status":"publish","type":"post","link":"https:\/\/ecom.services\/au\/generate-traffic-and-drive-sales-with-the-complete-guide-to-google-shopping\/","title":{"rendered":"Generate Traffic and Drive Sales with the Complete Guide to Google Shopping"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"31343\" class=\"elementor elementor-31343 elementor-28230\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9672e82 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9672e82\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1c07018\" data-id=\"1c07018\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0f9b73d elementor-widget elementor-widget-text-editor\" data-id=\"0f9b73d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The name of the game for online merchants is attracting new customers at an acceptable cost. Not just new visitors, but new\u00a0<em>buyers<\/em>. Since the first online marketing campaign I launched in 2004, I\u2019ve never seen anything that works as consistently well as Google Product Listing Ads (PLAs) aka Google Shopping.<\/p><p>I\u2019m not the only one seeing and taking advantage of the growth of Google Shopping. Retailers of all sizes are seeing the power of Product Listing Ads, and they are shifting budgets accordingly. As of Q3 2015, PLAs made up 62% of non branded paid search clicks for online retailers according to a study by research firm,\u00a0<a href=\"http:\/\/searchengineland.com\/shopping-campaign-click-and-ad-spend-growth-far-outpaced-text-ads-across-engines-in-q3-study-234165\" target=\"_blank\" rel=\"noreferrer noopener\">Merkle<\/a>. Customer\u2019s like PLAs too. In fact in Q4 of 2015, Product Listing Ad clicks grew 62% over the same period in the previous year, and mobile PLA clicks grew 180% over\u00a0the same period in the previous year.<\/p><p>It makes sense that they work so well; Google Shopping puts product image, title, and price right in front of eager shoppers. Google Shopping is good for merchants because it works for consumers. Looking for a black tweed jacket? Just a few keystrokes on Google.com will return up to eight product listing ads begging to be clicked.<\/p><p><a href=\"https:\/\/www.shopify.com\/blog\/118386885-generate-traffic-and-drive-sales-with-the-complete-guide-to-google-shopping?ref=ecs101\" target=\"_blank\" rel=\"noreferrer noopener\">Read More<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>The name of the game for online merchants is attracting new customers at an acceptable cost. Not just new visitors, but new\u00a0buyers. Since the first online marketing campaign I launched in 2004, I\u2019ve never seen anything that works as consistently well as Google Product Listing Ads (PLAs) aka Google Shopping. I\u2019m not the only one [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":34554,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","footnotes":""},"categories":[65],"tags":[],"class_list":["post-31343","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-au"],"_links":{"self":[{"href":"https:\/\/ecom.services\/au\/wp-json\/wp\/v2\/posts\/31343","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ecom.services\/au\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ecom.services\/au\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ecom.services\/au\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/ecom.services\/au\/wp-json\/wp\/v2\/comments?post=31343"}],"version-history":[{"count":4,"href":"https:\/\/ecom.services\/au\/wp-json\/wp\/v2\/posts\/31343\/revisions"}],"predecessor-version":[{"id":34557,"href":"https:\/\/ecom.services\/au\/wp-json\/wp\/v2\/posts\/31343\/revisions\/34557"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ecom.services\/au\/wp-json\/wp\/v2\/media\/34554"}],"wp:attachment":[{"href":"https:\/\/ecom.services\/au\/wp-json\/wp\/v2\/media?parent=31343"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ecom.services\/au\/wp-json\/wp\/v2\/categories?post=31343"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ecom.services\/au\/wp-json\/wp\/v2\/tags?post=31343"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}