uStore.lk, operated by Unilever Sri Lanka, is a digital retail platform for FMCG and consumer products. As part of one of the world’s largest consumer goods companies, Unilever needed a scalable online solution to serve both retail and B2B customers while streamlining complex warehouse operations.
The Challenge
Despite Shopify’s strengths as an e-commerce platform, it did not natively support Unilever’s operational needs for uStore.lk:
- Managing 10,000+ FMCG products across multiple categories.
- Automating warehouse operations (GRNs, stock updates, price changes, and promotions).
- Handling refunds, courier integrations, and order tracking.
- Supporting both B2C customers and B2B partners in a unified system.
The existing processes created delays, errors, and limited visibility, preventing uStore.lk from reaching its full potential.
Our Approach
The eCom Services team delivered an end-to-end solution combining a modern Shopify storefront with a custom warehouse management application.
Deliverables included:
- Shopify Storefront Design & Development – A fast, mobile-optimized store tailored for FMCG consumers.
- Data Migration – Migrating product, inventory, and customer data into Shopify.
- Custom Shopify App – Warehouse Management System – Built to automate GRNs, inventory, pricing, promotions, and refunds.
- Courier & Order Tracking Integration – Enabling real-time delivery updates.
- B2B Features – Extending Shopify to support wholesale operations alongside retail sales.
The Solution
With this solution, uStore.lk by Unilever gained:
- Centralized warehouse automation with real-time updates.
- Faster order fulfillment and automated courier assignments.
- Improved customer experience with accurate stock visibility and order tracking.
- Scalable B2B operations built on top of Shopify.
Results
- Order fulfillment times reduced, improving delivery speed.
- Warehouse errors minimized through automation.
- Online sales increased with a user-friendly storefront.
- Customer satisfaction improved thanks to reliable inventory and tracking.
- B2B workflows streamlined, expanding Unilever’s e-commerce reach.
Conclusion
By building a Shopify storefront and a custom warehouse management system, eCom Services empowered Unilever’s uStore.lk to manage operations at scale. The platform now unifies B2C and B2B sales, supports FMCG-specific workflows, and delivers a seamless customer experience — setting a benchmark for enterprise e-commerce in Sri Lanka.
🚀 Want to scale your operations with Shopify? Book a free consultation with eCom Services today.
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