uStore, operated by Unilever, is a digital retail platform for FMCG and consumer products. To support both retail and B2B customers, Unilever needed a scalable Shopify solution capable of handling high product volumes, complex warehouse operations, and nationwide logistics — a challenge that demanded a tailored approach.
The Challenge
Even though Shopify provides a strong eCommerce foundation, uStore faced operational gaps:
- Managing 10,000+ FMCG SKUs across multiple categories
- Automating warehouse workflows like GRNs, stock updates, pricing changes, and promotions
- Handling refunds, courier integrations, and order tracking
- Supporting both B2C customers and B2B partners in one unified system
These limitations created delays, errors, and reduced visibility, impacting overall efficiency and growth potential.
Our Approach
The eCom Services team delivered a comprehensive solution combining Shopify with a custom warehouse management application.
Key Deliverables:
- Shopify Storefront Design & Development
Mobile-optimised, fast, and user-friendly for FMCG consumers. - Data Migration
Securely migrating product, inventory, and customer data to Shopify. - Custom Shopify App – Warehouse Management System
Automated GRNs, inventory updates, pricing, promotions, and refunds. - Courier & Order Tracking Integration
Real-time updates with integrated delivery partners. - B2B Features
Wholesale pricing, bulk orders, and partner account management built on Shopify.
The Solution
With this approach, uStore gained:
- Centralised warehouse automation with real-time updates
- Faster order fulfillment and automated courier assignments
- Accurate stock visibility and enhanced customer experience
- Scalable B2B operations alongside retail sales
Results
- Reduced order fulfillment times, improving delivery speed
- Minimized warehouse errors through automation
- Increased online sales with a modern storefront
- Improved customer satisfaction with reliable inventory and tracking
- Streamlined B2B workflows, expanding eCommerce reach
Conclusion
By combining Shopify with a custom warehouse management system, eCom Services empowered uStore by Unilever to manage large-scale FMCG operations efficiently. The platform now supports both B2C and B2B sales, automates warehouse processes, and delivers a seamless customer experience — a benchmark for enterprise eCommerce.
🚀 Want to scale your FMCG operations with Shopify? Book a free consultation with eCom Services today.
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