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Black Friday 2016 is projected to be the biggest shopping day ever, but if you’re hoping to get a piece of this year’s earnings, you’ll need to do more than just offer a few discounts. Today we’re going to help you optimize an important piece of the Black Friday puzzle—your Facebook page or Facebook Business page. This post will teach you some of the most effective ways to build hype for your Black Friday sale on Facebook. By the time we’re done, you’ll not only have a highly-optimized page, but you’ll have a Shop section and Messenger channel that are ready to rake in additional sales. Read More

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