Blogs

Often short on time, sleep, and money, new business owners need all the help they can get. Thankfully, there’s no shortage of free online tools designed to help streamline and simplify day-to-day tasks. By taking advantage of these resources and improving your workflow, you’ll get more done, and spend less. Below is a list of […]

The name of the game for online merchants is attracting new customers at an acceptable cost. Not just new visitors, but new buyers. Since the first online marketing campaign I launched in 2004, I’ve never seen anything that works as consistently well as Google Product Listing Ads (PLAs) aka Google Shopping. I’m not the only one […]

Have you ever heard of describing a person by their favourite colour? So, what’s your favourite colour? Not only the personality, but a lot of things about your website also can be said by colour. Not many entrepreneurs know this. If they knew colours have this much of an impact on the mood of visitors, […]

Your marketing strategy might involve a mix of emails, social media, advertising, events, etc. But one mention in the press can take your business to the next level. But how? How to make use of a press release to not only make people aware but attract visitors and motivate them to shop in your site? […]

This is a guest post by Shabbir Nooruddin, ecommerce entrepreneur and blogger over at Bootstrapping Ecommerce. Getting into ecommerce has been one of the best educational experiences of my life. The things that I’ve learned (and you’re learning) by actually running a business are often things you won’t find in an MBA or any business course. With […]

You want traffic to your site. Blogging generates traffic for your site. Everybody understands the first part, but surprisingly few businesses grasp the second part. It’s tempting to give in to the idea that the only way to generate sales is, engaging in direct sales. Handling inventory, nurturing your email list, and calling to make […]

Good product photography is important. It increases the perceived value of your products and makes your website appear more trustworthy. But taking your products to a professional photographer can be expensive if you’re just starting out. That’s why we put together the ultimate DIY guide to beautiful product photography, so that you too can shoot some gorgeous pictures […]

The success of a business always comes with stress, lack of sleep. Other than that, you might be overwhelmed by all the demand and supply. In simple words, the more customers and sales mean more data & information to process and more work to do. It would be hard to do all the things by […]

It’s 4:30 PM on a Wednesday. You’re on the clock until 5, but you’ve finished the all of the sweeping or checked out your last customer or filed the day’s paperwork. It’s prime time for daydreaming: what would it be like to be your own boss? You close your eyes, and you’re running a little […]