Blogs

Often short on time, sleep, and money, new business owners need all the help they can get. Thankfully, there’s no shortage of free online tools designed to help streamline and simplify day-to-day tasks. By taking advantage of these resources and improving your workflow, you’ll get more done, and spend less. Below is a list of […]

The name of the game for online merchants is attracting new customers at an acceptable cost. Not just new visitors, but new buyers. Since the first online marketing campaign I launched in 2004, I’ve never seen anything that works as consistently well as Google Product Listing Ads (PLAs) aka Google Shopping. I’m not the only one […]

Have you ever thought about describing a person based on their favorite color? Well, just like personalities, colors play a significant role in the mood and decision-making of visitors to your website. In fact, color psychology can be a game-changer for your online store, influencing whether a visitor buys, returns, or simply browses. Let’s dive […]

In the realm of marketing strategies, encompassing emails, social media, advertising, and events is standard practice. However, a single mention in the press has the potential to catapult your business to the next level. But how can you leverage a press release not only to raise awareness but also to attract visitors and inspire them […]

Running an online store can be a rewarding venture, but it’s not without its challenges. In my journey managing two online stores in the competitive Australian market, I’ve encountered my fair share of pitfalls. In this article, I’ll share the ten mistakes I made and offer insights on how you can steer clear of these […]

Want traffic to your site? Blogging is the answer. While everyone understands the need for traffic, not all businesses grasp the power of blogging in driving sales. It’s easy to focus solely on direct sales efforts, like managing inventory and nurturing email lists, but neglecting reasons for customers to discover your business can be detrimental. […]

In the digital age, stunning product photography is a powerful tool for businesses. Discover the essentials for creating professional DIY product photos right from your home in Australia. From the necessary tools to photography tips, unlock the secrets to showcasing your products in the best light. Items You Need for Product Photography: Before diving into […]

In the fast-paced world of entrepreneurship, managing a growing business often means grappling with stress, sleepless nights, and an ever-increasing workload. As your customer base expands, so does the data and workload. While hiring additional employees is a viable solution, the complexity and cost may be a hindrance. Enter the Virtual Assistant – a remote […]

Embarking on the entrepreneurial journey often involves unexpected twists, and for Australian business leaders, their diverse backgrounds reveal surprising jobs that laid the foundation for their success. In this exploration, we unveil 11 real jobs—from beekeeping to banking—that shaped thriving entrepreneurs in 2024. Each story sheds light on how these unconventional roles equipped individuals with […]

In the vibrant landscape of Australian businesses, Julian Hearn’s success with Huel, a UK-based nutritionally complete powdered food, serves as a powerful inspiration. Discover how this innovative UK business model, led by Hearn, utilized strategic PR approaches to kickstart a £2 million enterprise and find valuable lessons for aspiring Australian entrepreneurs. Julian Hearn, the visionary […]