uStore.lk, operated by Unilever Sri Lanka, is a digital commerce platform for FMCG and consumer products. To support both direct-to-consumer (DTC) shoppers and B2B trade partners, Unilever required a scalable Shopify solution capable of handling high SKU volumes, complex warehouse operations, and efficient order fulfilment.
The Challenge
Although Shopify provided a strong foundation, uStore needed additional functionality to support FMCG-specific operations:
- Managing 10,000+ FMCG SKUs across multiple categories
- Automating warehouse workflows, including GRNs, stock updates, pricing changes, and promotions
- Handling refunds, courier integrations, and order tracking
- Supporting B2C and B2B customers within a single Shopify ecosystem
- Ensuring real-time inventory accuracy to prevent overselling
Manual processes created inefficiencies, limited visibility, and slowed down order fulfilment.
Our Approach
The eCom Services team delivered an end-to-end Shopify solution, combining a high-performance storefront with a custom warehouse management system.
Key Deliverables
- Shopify Storefront Design & Development
Fast, mobile-optimised shopping experience designed for FMCG customers. - Data Migration
Seamless migration of products, inventory, and customer data into Shopify. - Custom Shopify App – Warehouse Management System
Automating GRNs, inventory synchronisation, pricing logic, promotions, and refunds. - Courier & Order Tracking Integrations
Real-time order tracking through integrated delivery partners. - B2B Functionality
Wholesale pricing, bulk ordering, and account-based access built on Shopify.
The Solution
The implemented Shopify solution enabled uStore to achieve:
- Centralised warehouse automation with real-time stock updates
- Faster order fulfilment and automated courier allocation
- Accurate inventory visibility across fulfilment operations
- Scalable B2B and DTC commerce on a single platform
Results
- Improved order fulfilment times, increasing delivery efficiency
- Reduced warehouse errors through automation
- Growth in online sales driven by an intuitive storefront
- Enhanced customer experience with reliable tracking and availability
- Streamlined B2B operations, supporting scalable wholesale growth
Conclusion
By leveraging Shopify and a custom warehouse management system, eCom Services enabled uStore by Unilever to scale FMCG eCommerce operations efficiently. The solution unified retail and wholesale sales, automated complex warehouse workflows, and delivered a robust platform capable of supporting enterprise-level growth.
🚀 Looking to scale your FMCG business with Shopify in Australia? Book a free consultation with eCom Services today.
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